Simply Giving - Donate Toys Online to Australian Charities for Kids in Need

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Pro Bono Rates Simply Giving in Best Online Christmas Campaigns for 2014

18 Dec 2014

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Christmas is one of the most important periods in the NFP calendar as holiday campaigns often raise the most money. In the age of digital, NFP organisations must think outside the box. Digital marketing expert Richenda Vermeulen takes a look at which Christmas campaigns are making waves.

SimplyGiving - A digital toy drive

What is it?

SimplyGiving is an online toy drive that provides Christmas gifts to kids in need. The digital-born company partners up with other organisations by embedding themselves into the heart of a company’s website. They provide organisations a streamlined way to include a toy drive into their Christmas campaign, eliminating many of the logistical hassles of hosting your own toy drive.

Why is it effective?

The idea works because it leverages the credibility of its partners (like Vinnies). They create a branded webpage for their partners which has a short description of what the charity is doing. It also displays a progress bar to show how close they are to reaching their goals

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Thanks Maree from NSW for donating $40.98 worth of toys, including a Bowling Set Paw Patrol

Thanks Jayne from NSW for donating $146.94 worth of toys, including a Billabong G Serenity Beach Bag Sunburst

Thanks Alex from NSW for donating $48.99 worth of toys, including a Barbie Family Puppy Slumber Party

Thanks Gary from NSW for donating $10.49 worth of toys, including a 3C4G Nail Polish 5 Pack Glow in The Dark

Thanks Iain from NSW for donating $57.98 worth of toys, including a Billabong G Serenity Cap Deep Blue

Thanks Jayne from NSW for donating $118.46 worth of toys, including a 3C4G Nail Polish 7 Pack Days Of The Week

Thanks Ruth from NSW for donating $40.00 worth of toys

Thanks David from NSW for donating $200.00 worth of toys

Thanks Brent from NSW for donating $44.97 worth of toys, including a Funko Pop Vinyl Star Wars The Mandalorian The Child

Thanks Aneta from NSW for donating $20.00 worth of toys

Thanks Liza from NSW for donating $33.99 worth of toys, including a Clementoni Jumping Bot

Thanks Melissa from VIC for donating $90.99 worth of toys

Thanks Niall from NSW for donating $50.00 worth of toys

Thanks sharma from NSW for donating $83.97 worth of toys, including a Billabong G La Plage Wallet Pink

Thanks Rachel from NSW for donating $114.97 worth of toys, including a Billabong G Bandana Festival Purse Black

Thanks Jeremy and Karina from QLD for donating $44.48 worth of toys, including a Furreal Pax My Poopin Pup

Thanks Jeremiah from NSW for donating $100.00 worth of toys

Thanks Xinbin from NSW for donating $93.44 worth of toys, including a Kidz Lab Fizzy Bubble Lab

Thanks Elizabeth from NSW for donating $50.00 worth of toys

Thanks Donal from NSW for donating $100.00 worth of toys